Tropical Oasis
Tropical Oasis is flavored water that are daiquiri flavored. No alcohol is in this drink. This product is for those who don’t like drinking plain water or for those who want a drink but don’t want the side effects of alcohol. Choose from 5 different daiquiri flavors that are in glass bottles to ensure that your drink stays fresh longer and is environmentally friendly and 100% recyclable. The packaging materials for this drink are glass, label stickers, and paperboard.
Branding
Some of the brand values are for our consumers to stay hydrated, have a refreshing drink when they want to, and be environmentally friendly. The tagline of Tropical Oasis is "A Splash of Paradise". Consumers get the choice of 5 different flavors which are Refreshing Strawberry (strawberry daiquiri flavored), Island Escape (Pina colada flavored), Wavy Watermelon (watermelon flavored), Classy and Sassy (margarita flavored), and Mango Sunrise (mango daiquiri flavored).
Packaging
The glass bottle is to give the drink a fresh taste and gives off the effect of it being a fancy alcoholic drink when it's just water. The sturdy paperboard makes it easy to buy the product in bulk and makes transportation easier with the handle being located at the top. With these aspects, it's easy to recycle the bottle and carrier as these materials are recyclable.
Labels
Primary Packaging
Secondary Packaging
Marketing Aspects
I created three marketing concepts, an end-cap display, a social media advertisement, and a billboard advertisement. This end cap features a refrigerator filled with cold glass bottles of Tropical Oasis to be sold fresh and individually. On the shelves in the aisle behind the refrigerator are packs of room-temperature bottles sold in packs of 6 by each flavor to be taken home. Both the social media ad and the billboard feature an image of the drink with an ocean wave splashing into the back of it. The ads have the tagline on them along with a description of the product either on the ad or in the caption area on social media.
