Fisher Price: Rock-A-Stack
Group project with Ana Videto (graphic design), Sui Liu (industrial design), and Yichen Wu (industrial design) for the Fisher Price company to redesign a package for the infant toy Rock-A-Stack. My main task in this group project was to create the primary design of the package that would be made out of paperboard. As a group we did research and came up with a plan on how we wanted to package this toy. We decided on a fun rocket ship design for the outside of the package and a surprise element around the rings using a paperboard divider that once gets pulled up on to remove sends the rings launching into the air. The packaging is reusable as you can keep the primary packaging as a fun storage container and can reset up the ring paperboard divider to continuous fun!
How to use:
As kids or parents eagerly tear open the box, they’ll discover the familiar set of five brightly colored rings and the base. Pull the tab and watch the rings spring to life off the stack, leaving kids wide-eyed and giggling with glee. With the rings now scattered around the play area, kids are tasked with the thrilling mission of re-stacking the rings onto the base. When finished, cover the toy with the top of the packaging by placing the yellow pin through the hole as it acts as a handle to transport it. Then it’s ready to launch again.
It is a complete box but the purpose is to reuse the top half and the ring dividers to have the kid experience the excitement multiple times.
Research information
Children often rely heavily on visual cues and imagery on packaging to understand what is inside. Packaging that can be opened or manipulated (e.g., reveal surprises) can engage children and make the product more appealing. Adults consider practical aspects of packaging, such as ease of use, storage, and sustainability. Children are the end users of the toy. However, in the actual play process, children as young as six months old need more clues to understand the new toy. Parents have a strong desire to participate in the play. Parents usually present newly purchased toys to their children as a “surprise”. Most of the packaging is designed to be thrown away, besides the one that is acting as the container. We hope our package can be as much as reused. Therefore, we used “clues”, “parents’ participation”, “surprise” and “sustainability“ as the main design keywords.
Branding Elements
Process
