RIT Players Client Ads
Partnered with RIT Players, an organization on Rochester Institute of Technology's campus, to create a couple of ads for them to build up their club and their club engagement. I created 3 different print and social media ads for them. One informative ad, one persuasive ad, and one narrative ad.
The Client
RIT Players is an on-campus, student-run theatre club/ organization at Rochester Institute of Technology that puts on 2 mainstream shows, 24- 24-hour shows and participates in smaller shows and events in the Rochester area. There are many ways for students at RIT to get involved in acting, tech, marketing, social media, music, props and costumes, and more! They meet on Tuesdays at 8 pm in the 1829 room in the SAU.
Some of Players’ core values are that they are creative, artistic, innovative, dramatic, and performative. What makes Players different is that from its eboard, aboard, directors, stage managers and more is that it’s all student-run by students enrolled at RIT and they put on performances for other students. No faculty is involved with helping the club other than the club advisor which is required by RIT for the club to exist. They combine many different interests that their competitors such as the Performing Arts, Cola, RIT Improv, and the many Acapella groups can’t provide.
Some of their strengths are that they have high student involvement, there are rarely any fights within the club, and they don’t have a multistep approval process that some of their competitors have to go through to get approval. A couple of weaknesses are that since it's all run by students if there are no students involved then the club struggles. Another weakness for the club is that they have to fight with their on-campus competitors for rehearsal, meeting, and storage spaces and resources.
The Consumer
Some consumers of Players are their alumni, students’ parents, the student actors, the student production team, and the RIT Community.
VALUES
Artistic/creative mindset
Meeting people
Participating in theatre (helping out, acting, going to see the shows, etc)
Passion for theatre
DEMOGRAPHICS
Age: 18- 25+
Majors: Engineers, sciences, art and design, communications, NTID, Performing arts, and more!
Location: most from New York, Hawaii, California, RIT demographics
Sex: female, male, other
Nationality: US and International students
Year level: first-graduate
MOTIVATORS
Members want to have big groups/ make friends in the group with who they work with (actors, techies, music, marketing, etc),
Members want big roles/ leadership roles (big set pieces, director, the main lead in a show, eboard, marketing, etc)
Achieve to put on a successful production and everyone comes together to help out
Have fun
Informational Ad
COPY
“Don’t Hate the Player” is the tagline of RIT Players and can be seen on some of their branding such as in their social media bios, on their merch, and more. The headline “DON’T HATE THE PLAYER, BE A PLAYER!” mixes the Players’ tagline and plays off the saying “If you can’t beat them, join them”. There is some general information about the club such as the many ways to be involved and where they meet for general meetings.
VISUALS
For the imagery, to give off the feel of the theatre feel, I have a drawn-back red curtain, a bright spotlight that highlights the text, and a dark stage in the background. This makes sure the viewer knows what Players specialize in and gets theatre lovers excited.
Persuasive Ad
COPY
Since this club is very social based, the social appeal is the best choice to try to persuade new members to join the club. The headline “Be Part of the Show!” appeals to the viewer as “this could be you!”. Along with the headline is some information on when Players meet so that the viewer can go to a meeting or two.
VISUALS
Going along with the social appeal, the imagery is a photo from Players’ fall 2022 production of “Something Rotten”. This image showcases how fun Players is and the shared love for theatre that lives in the club.
Narrative Ad
COPY
The copy is a testimony from a long-term member, Kelsie Fobare, who has had many roles within Players and shares her experience. By giving a personal experience through a long-term member who has had a very positive experience with Players, it creates a story through Kelsie and reassures the viewer what kind of place Players is.
VISUALS
For the imagery, it’s a simple solo shot of Kelsie from one of the production photoshoots from the most recent show Players did “And Then There Were None” which Kelsie directed.
