Peeps

Video ad for the candy brand Peeps. Peeps are known to be the most popular easter candy. There are two different types of peeps, the original chicks and bunnies. The video features the bunny and chick being put against each other to be the candy to represent Easter. In the end, there is no clear winner or loser as the customer is supposed to make that decision at the store when they make the purchase. This will appeal to audiences because anyone at any age likes to see some type of competition between two things, so putting the two differently shaped marshmallow candies against each other helps to grab attention and makes people feel like they are putting in votes when buying.